Research in Motion, the popular technology company behind the Blackberry technology (BB) will not offer its new models of smart phones in Japan according to reports emanating from Nikkei Business Daily. The incident takes place after the company share capital went down due to market share loss to Apple.
The Canada-based technology company, which is hoping the launch of its Blackberry 10 series will eventually become people’s choice globally, will not launch any of its upcoming smart phones in the country.
The report according to Nikkei Business Daily says the Blackberry’s market share has dropped from 5 percent to 0.3 percent. But the paper didn’t give any time frame.
The sales of smart phones increased to 40 percent on per year basis to hit an estimated 14 million shipment in April to September but RIM’s blackberry only has several tens of thousands of sales according to the paper. Although, the paper didn’t name the source of the figure.
In the company’s decision to leave Japanese market owing to high cost of price to develop a Japanese branded smartphone with their language on its new operating system.
Meanwhile, Research In Motion has rebranded itself with the launch of the much-awaited BlackBerry 10 platform that comes with the new blackberry Z10 and Q10 smart phones.
However, WSJ in their post cited a Blackberry spokes woman who authoritatively confirmed the company will not launch its new models in Japan “at this time”.
Here’s what she said: “we are in the process of launching the new BlackBerry 10 platform globally in key markets and we are seeing positive demand for the BlackBerry Z10 in countries where it has already launched.
She continued further by saying “Japan is not a major smartphone market for BlackBerry in general and we have no definite plans to launch BlackBerry 10 devices in the country at this time,” Amy McDowell quoted while she was speaking.
But the company says its service will still continue in Japan but only the new platform that wouldn’t be acceptable.
What are your views about Blackberry absence in Japan? Do you believe blackberry made the right move to stop selling the new phones there? Please share your views in the comment section below.
Olawale Daniel is the author and publisher of Robot Artists blog and he writes on several occasions about technology and SEO. He currently works on vehicle tracking project which is aimed at helping individuals tracks their fleets on the road.