Mobile Phones Might Soon Replace Big TV advertisements
If you’re working with CNN, BBC and the like, you might be annoyed at the big claims the title of this article makes – and that is if actually you’ve not been focusing your attention to the mobile world. Mobile phones, smart phones and tablets are fast replacing the big screens and everyone is turning their attention to them these days. If the trend continues the way it’s going, I wonder what will be left of big TV ads and banner ads in the next 20 years!
The huge number an advertiser can reach out to, the instant response they get and the assurance that mobile users love the little screen in front of them are promising signs that mobile phone is taking over. If you’re a big player in the advertising scene, there’s every chance that you’re not yet focusing your attention on mobile advertising – unless you’re, of course, Google!
How can you, as a media mogul, that has earned so much fortune and fame from TV ads cope with the way the mobile phone is taking away your leads?
Chanel Your Online Portals to Mobile Users
It’s now a traditional thing for businesses to own a website or blog where they direct their users and leads that search for them on the internet. Most of these websites have heavy themes and complex designs that mobile phones can’t navigate with ease. A user that cannot read about your products/services through his mobile phone will not think twice before considering checking out your competitor’s website, and if your competitor’s website is very compatible with mobile phones, then that makes it one additional customer you’ve lost to them.
Build websites that can easily recognize mobile devices and would instantly redirect the browser of your user to a mobile-compatible website where they will not miss any detail about your company on their mobile phones.
Embrace Mobile Advertising
Mobile advertising is a big area where advertising companies and businesses looking for new customers meet. If you’re an advertising company or a business owner looking to expand your customer base, now is the right time to embrace mobile advertising. Smartphone users spend an unimaginable amount of their time on their mobile phones, helping them stay away from the big computer screens while they get their work done with ease.
If you can target your ads to greet these users on their mobile devices, then you’re catching on a big fish! The kind of dedication they lavish on their phones will be shared with your business and you will soon be realizing huge sales as they spend their time and money on your business.
Encourage the Use of Mobile Phones
While the era of Smartphones and mobile devices is taking many corporate bodies and businesses unaware, you should rather embrace it now. As you encourage your staffs and users to shift their attention to the mobile phone, it will position you as an expert who is following the fast pace of technology and leave them rather confident to work and deal business with you.
Mobile technology is taking over the world with a strong wind of change, and those that are prompt to follow the change it brings will reap the huge rewards of it.