Apple Secretes: 3 Ways Apple Gives Its Product Record Sales Success
If you have been studying the trends in the technology and communications industry, you will notice that of all the mobile phones and computer manufacturers, Apple Inc. makes the biggest sales. There are even cases where their products would be on high demand and sales would be so high that many customers would have to wait till new copies of the same products they are buying comes into production.
Many customers even go for open door loans in for them to afford an iPhone.
Of note is the recently released new iPad. Apple has a way of getting these products some great attention which on the long run benefits them. Take for example the iPhone 5 that was to be named iPhone 4S, how much of media coverage and reviews it garnered within a few months before it was finally launched.
If you study these trends, you can make something out of what Apple does to its products and also use the knowledge you learn from it to your own advantage.
If there is anything that we can attribute most of Apple’s products to, it’s the way they manage to gain some hype. While I’m not arguing that the hype that Apple Inc.’s products gain is not natural, sometimes it seems preplanned.
Take for example, the idea that an iPhone prototype was found in a bar some years back, and then rumors came up that Apple was to release a new generation of its iPhone series. Think, in a very stringent and highly monitored environment given Apple Inc. workers under the leadership of late Steve Jobs, how would a worker have successfully sneaked an iPhone prototype and taken it to a bar, leave it there carelessly after taken a few bottles of bear without the fear of being laid off?
After that, another rumor came up that another worker left yet another iPhone prototype in a bar.
What has led to these “misplace of prototype iphone in a bar” might, after all, be a scheme by Apple Inc. to draw public attention to their new product in order to give a boost in sale.
This can very much work well for bloggers! What new product do you have in store yet to be released? Is it a book about open door loans that you might be wondering how you can give it a boost in sales – think of some smart and creative way to give it a pre-release hype and see how fast it will grow in sales, just like Apple products do.
Controversial Changes in Name
If you study the most recent releases done by Apple Inc. you’ll notice that there’s something similar in both the new iPad and iPhone 4S when both products were released.
Before Apple launched its iPhone 4S, it was believed to be an iPhone 5. Many media sites and blogs covered the news and even until the day the product was released everybody thought it was an iPhone 5, only for Tim Cook to announce it as iPhone 4S!
The same goes for the new iPad: it was believed to be an iPad 3, until Apple released it as the new iPad instead.
What have you learned in this? How do you think a blogger or internet marketer can use the tricks learnt from Apple to give his/her products a natural boost in sales?
News Source: Cnet
James Jorner writes for open door loan site where you can get futher information about open door loans.